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Rule #1: The Simple Strategy for Getting Rich--in Only 15 Minutes a Week! | 
 enlarge | Manufacturer: Crown
Category: EBooks
List Price: $17.95
Buy New: $9.99
You Save: $7.96 (44%)
Avg. Customer Rating:  156 reviews
Sales Rank: 2969
Format: Kindle Book
Media: Kindle Edition
Number Of Items: 1
Pages: 320
Dewey Decimal Number: 332.6
ASIN: B000GCFCQE
Publication Date: March 21, 2006
Availability: Usually ships in 24 hours
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Product Description
Before I became “Phil Town, teacher of investing principles to more than 500,000 people a year,” I was a lot like you: someone who viewed individual stock investing as way too hard to do successfully. As a guy who barely made a living as a river guide, I considered the whole process pretty impenetrable, and I was convinced that to do it right you had to make it a full-time job. Me, I was more interested in having full-time fun.
So I was tempted to do what you’re probably doing right now: letting some mutual fund manager worry about growing your nest egg. Let me tell you why that decision could one day make you absolutely miserable.
The fact is, because of natural market cycles, the mutual fund industry is likely to soon be facing twenty years of flat returns. That means that if you’ve got your nest egg tucked away in funds—especially the type found in most 401ks—your egg won’t get much bigger than it is now. Translation: Get ready for a retirement filled with lots of cold cuts, plenty of quality TV-watching time, and a place to live that’s too small to accommodate your visiting kids.
In this book I’ll show you how I turned $1,000 into $1 million in only five years, and then proceeded to make many millions more. I came to investing as a person who wasn’t great at math, possessed zero extra cash, and wanted a life—not an extra three hours of work to do every day.
Fortunately, I was introduced to The Rule.
Rule #1, as famed investor Warren Buffett will tell you, is don’t lose money. Through an intriguing process that I’ll clarify in this book, not losing money results in making more money than you ever imagined. What it comes down to is buying shares of companies only when the numbers—and the intangibles—are on your side. If that sounds too good to be true, it’s because the mind-set I’ll be introducing you to leads not to bets but to certainties. Believe me, if there were anything genius-level about this, I’d still be a river guide collecting unemployment much of the year.
Part of the secret is thinking of yourself as a business owner rather than a stock investor. Part is taking advantage of today’s new Internet tools, which drastically reduce the “homework factor.” (We’re talking a few minutes, tops.) Part is knowing the only five numbers that really count in valuing a potential investment. And part—maybe the most important part—is using the risk-free Rule #1 approach to consistently pay a mere 50 cents to buy a dollar’s worth of a business.
What I won’t waste your time with is fluff: a lot of vague parables reminding you of what you already know and leaving you exactly where you started. This is the real deal, folks: a start-to-finish, one-baby-step-at-a-time approach that will allow you to retire ten years sooner than you planned, with more creature comforts than you ever imagined.
Also available as a Random House AudioBook and eBook.
From the Hardcover edition.
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| Customer Reviews: Read 151 more reviews...
 Strange mixture of fundamental investing and technical analysis January 4, 2009
I bought this because I wanted to learn how the author married up value concepts and technical analysis. This is possible, but why bother? if you identify value stocks, then why not hold them as Buffet does through thick and thin. The author suggests timing purchases by using MACD (8day and 17 day), Stochastics (14 day) and a 10 day moving average- this -imho-and I have looked at this on quite a number of charts- is ridiculous. you are using short term timers with long term fundamentals. In an up trending market you will be fine, and yes, you will be out in a down trending market, but in a sideways market (possibly 70% of the time) you will be savagely whipsawed, with severe loss of capital, and the fact that you are in value stocks is likely to make not the slightest difference. The book lacks any credible backtesting, and I therefore wouldn't risk my money on this approach. If the author made his money in the last bull run, I suggest he is making the biggest mistake of all - confusing the tide which lifts all boats with his own approach. Its a good read on the fundamentals, but I would steer very clear of this confused approach to investment. I would tend to use a longer timer say 50 day and 150 day to get in and out.
 Every Investor, Entrepreneur, and Doer MUST Read This Book: Understand What Great Business Is and How to Profit from It November 23, 2008
In today's chaotic times, the only person you can rely on is yourself to create the life and the future you desire. Phil Town follows the fundamental and value analysis that have made Warren Buffet, Peter Lynch, and Benjamin Graham legendary investors. He breaks down technical details into simple methods anyone can learn and apply.
The basics of Rule #1 investing are:
1.Find a wonderful business
2.Know what it's worth as a business
3.Buy it at 50 percent off
4.Repeat until very rich
Albert Einstein said the power of compound interest was one of the greatest miracle known to man. Through it, anyone can become wealthy. If you begin with a $50,000 account that returns 15% a year, and you constantly save an additional $300 a month to add to that investment fund, you would have over $1,450,000 in just 20 years. This means you can live off the 15% interest of $215,000 a year, without ever touching the principal of $1,450,000 that sits in the bank and continues to grow for you (27).
No nonsense disciplined approach. November 13, 2008
I watched Phil Town speak at a motivational seminar several years ago. His rags to riches story is what compelled me to start investing. Though I didn't follow his advice at first... I rolled my old 401k over to a self directed IRA.. I made and lost money doing my own thing.
I just recently bought his book and it's changed my view, and my account balance for the better. This book has a "investing for dummies" sense about it. It holds your hand thru the process. It's very straight forward and easy to understand and so far effective.
I honestly believe if you follow these tried and true methods for valuing companies, and if you are disciplined enough to play within the rules, you can and will beat the market. This is not a get rich quick scheme and requires patience, but if you can keep a disciplined approach and do your homework you will eventually be rich. It may not be fast or edgy like day trading, but remember the story of the tortoise and the hare? How many "Hare"(Day Traders) are on the forbes richest people list? Warren Buffet and Phil Town share this same kind of tortoise approach.
So in the words of Phil "Now go play".
Great Foundation to Screen Stocks November 9, 2008
The best book I have read on investing. I was able to develop a stock screener in MSN Money. If you have an online brokerage account and have access to Reuter's you quickly access 10 year growth rates (as prescribed in his book) without doing any calculation. A formual for picking the soundest investments.
 Save your money September 28, 2008
3 out of 5 found this review helpful
I don't recommend this book at all. I have read many books on investing recently, and they all agreed on one point - don't invest in a company just because you like the product. Town's advice is the opposite - make a list of things you like, and choose companies that are involved in those things. He also is against Dollar-Cost-Averaging, which every other book I have read tells you of the value of that.
He tells you that he took $1000 and turned that into $1,000,000 in only 5 years. But he doesn't explain how. That raises a red flag for me. He also promises you that you will do better than the best fund managers out there, and promises that you will beat the market. Statistically, only a very small amount of professionals beat the market. It is a absurd to presume that you would be able to out perform all the people who do this for a living (and most of the other books I've read specifically warn against such promises).
He offers calculators on his website to figure out the value of a company. Personally I found them difficult to use (poor design).
There seems to be a lot of overlap between this book and Pat Dorsey's The Five Rules for Successful Stock Investing. I would recommend that you read that book instead. Dorsey explains the concepts so much better than Town does, and you can easily import the calculations into excel for ease of use later.
All in all, there's some good advice in the book, but he's put in a lot of lofty assumptions and exaggerations to advertise his book. Even the title is misleading. The title comes from one page in the book where he tells you that once you've done your initial research (hours and hours), then you might be able to get by on spending a quick 15 minutes a week keeping up on your stocks. But the title comes off as in the book is going to teach you how to invest by spending only 15 minutes a week.
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